"Into the Light" is in the latest issue of W25 Magazine on pages 48-55.
Sunday, January 31, 2010
Saturday, January 30, 2010
Katherine Boecher photos up on DTOWNLA.com
Check out the article and photoshoot of Katherine Boecher at DTOWNLA.COM Scroll down to the second photo and click to see the story. Did I mention the York as the most amazing fries???
Thursday, January 28, 2010
Katherine Boecher @ The York
We had a great shoot with Katherine Boecher, from "The Spy Next Door," at the York in Highland Park. The York has the best burger and fries in the city!!! I highly recommend checking it out. I grew up right around the corner and used to go to the old chinese restaurant that used to be there, The Red Dragon.
Monday, January 25, 2010
Sunday, January 17, 2010
Thursday, January 7, 2010
Cover Shot for Chiffon Magazine!
It turns out I got the cover shot for the Chiffon's latest issue. So that's what happened to the big chair! LOL.
Tuesday, January 5, 2010
Down the Rabbit Hole
My latest story for Chiffon Magazine is out, "Down the Rabbit Hole"!!
Concept: The theme for the issue was Awkward and by definition, Awkward is not sexy, so it took some brainstorming to come up with an interesting high fashion concept. I had a fun idea that played on light and shadow that I was really excited about but when I told the team no one else was as jazzed as I was. I shelved the idea for another shoot and asked the team if they had any ideas. Coree Van Bebber, my amazing set designer, thought it would be fun to make a big chair and play with size ratios. I put the idea on the table and emails started filling up my inbox. Obviously we had hit on something!!! All the talk of size ratios, brought to mind Alice in Wonderland, and thus "Down the Rabbit Hole" was born. Ironically, the shot with the big chair got cut from the story. Go figure.
Image: We worked out different concepts that alluded to Alice in Wonderland:
Big Chair, Small girl
Little Door, Big girl
Lots of clocks - "You're late for a very important date"
Rabbit ears
A Madhatter Tea Party
Design: The fabulous designers over at Chiffon laid out the editorial.
Concept: The theme for the issue was Awkward and by definition, Awkward is not sexy, so it took some brainstorming to come up with an interesting high fashion concept. I had a fun idea that played on light and shadow that I was really excited about but when I told the team no one else was as jazzed as I was. I shelved the idea for another shoot and asked the team if they had any ideas. Coree Van Bebber, my amazing set designer, thought it would be fun to make a big chair and play with size ratios. I put the idea on the table and emails started filling up my inbox. Obviously we had hit on something!!! All the talk of size ratios, brought to mind Alice in Wonderland, and thus "Down the Rabbit Hole" was born. Ironically, the shot with the big chair got cut from the story. Go figure.
Image: We worked out different concepts that alluded to Alice in Wonderland:
Big Chair, Small girl
Little Door, Big girl
Lots of clocks - "You're late for a very important date"
Rabbit ears
A Madhatter Tea Party
Design: The fabulous designers over at Chiffon laid out the editorial.
Monday, January 4, 2010
Dr. Jeckly and Mr. Hyde get married
Have you ever felt like you had two personalities inhabiting your body, well I have - The Photographer and The Graphic Designer. Most of the time they play nice, but they are always in competition for a better brand and who can have more email addresses.
I have been in love with both mediums for as long as I can remember, in fact, I used to make my own typefaces as a child and had 100 different logos I made for my initials. And as soon as I got my hands on a camera, I photographed everything that crossed my path. I don't event want to tell you how much money I have spent on film and processing over the years. It's kind of obscene.
When my parents realized they had given birth to a creative child, there was fear in their eyes. I heard the phrase "starving artist" regularly when I was growing up. In order to avoid this doomed fate at all costs, I took Graphic Design classes at Art Center's Saturday High Classes and was one of the first graphic design majors at University of Pennsylvania. My love of photography produced beautiful fine art prints, but that was about it.
Upon graduation, when it came time to be an adult, I put away my camera away and got a 'real' job. I was very lucky to be one of the founding members of the Ant Farm print department. It was a fabulous and exciting job that taught me oodles, but this did not change the fact that all I wanted to do was take photos.
I traveled around the world in 2005 and spent most of my time on the road pondering what made an interesting image. I went to art galleries and museums all over and came to realize that the element that made a captivating image was people - an intimate connection that came through the lens.
While in London, I saw the exhibit 'The Face of Fashion' and it changed my life forever. In the past I had just flipped through the fashion pages, thinking I could never be that stylish, nor afford the constant trends. Seeing the editorial images hung in a museum, made me see them in a new light. I was hooked.
I came home from my travels and unsuccessfully tried to get back into movie advertising, and even attempted to branch out into web design. No luck. I could not sit still after being on the road for so long. I then got my heart set on going to makeup school and learning how to be a makeup artist. All my friends and family thought I was crazy, but I missed the adventure of the road and wanted to be around photography all the time.
After working as a makeup-artist for some time, I came to realize that with my retouching and advertising background, I was much better suited for photography. It was now or never, do or die. So I went for it and brushed up on my studio lighting and started testing, testing, testing to allow my style to emerge.
All the hard work finally paid off and brought to life compositions of harmonious balance, fused with sublime opulence, resulting in an audacious “glow pop” image, dripping in bright luscious colors.
With all my focus on photography, my design self felt left out. I did not feel whole doing just part of the puzzle. My advertising background made me long for the whole package - to really sink my teeth into something and solve problems. Thus concept. image. design was born.
CZ Falconer was my first client where I was given the chance to come up with a concept, shoot the images, and design the lookbook and line sheet. Finally my two halves are becoming whole and CID was born - a boutique print agency offering concept, image and design for entertainment and fashion.
Please share with me the journey of CID as it comes to life.
I have been in love with both mediums for as long as I can remember, in fact, I used to make my own typefaces as a child and had 100 different logos I made for my initials. And as soon as I got my hands on a camera, I photographed everything that crossed my path. I don't event want to tell you how much money I have spent on film and processing over the years. It's kind of obscene.
When my parents realized they had given birth to a creative child, there was fear in their eyes. I heard the phrase "starving artist" regularly when I was growing up. In order to avoid this doomed fate at all costs, I took Graphic Design classes at Art Center's Saturday High Classes and was one of the first graphic design majors at University of Pennsylvania. My love of photography produced beautiful fine art prints, but that was about it.
Upon graduation, when it came time to be an adult, I put away my camera away and got a 'real' job. I was very lucky to be one of the founding members of the Ant Farm print department. It was a fabulous and exciting job that taught me oodles, but this did not change the fact that all I wanted to do was take photos.
I traveled around the world in 2005 and spent most of my time on the road pondering what made an interesting image. I went to art galleries and museums all over and came to realize that the element that made a captivating image was people - an intimate connection that came through the lens.
While in London, I saw the exhibit 'The Face of Fashion' and it changed my life forever. In the past I had just flipped through the fashion pages, thinking I could never be that stylish, nor afford the constant trends. Seeing the editorial images hung in a museum, made me see them in a new light. I was hooked.
I came home from my travels and unsuccessfully tried to get back into movie advertising, and even attempted to branch out into web design. No luck. I could not sit still after being on the road for so long. I then got my heart set on going to makeup school and learning how to be a makeup artist. All my friends and family thought I was crazy, but I missed the adventure of the road and wanted to be around photography all the time.
After working as a makeup-artist for some time, I came to realize that with my retouching and advertising background, I was much better suited for photography. It was now or never, do or die. So I went for it and brushed up on my studio lighting and started testing, testing, testing to allow my style to emerge.
All the hard work finally paid off and brought to life compositions of harmonious balance, fused with sublime opulence, resulting in an audacious “glow pop” image, dripping in bright luscious colors.
With all my focus on photography, my design self felt left out. I did not feel whole doing just part of the puzzle. My advertising background made me long for the whole package - to really sink my teeth into something and solve problems. Thus concept. image. design was born.
CZ Falconer was my first client where I was given the chance to come up with a concept, shoot the images, and design the lookbook and line sheet. Finally my two halves are becoming whole and CID was born - a boutique print agency offering concept, image and design for entertainment and fashion.
Please share with me the journey of CID as it comes to life.
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