Concept: The theme for the issue was Awkward and by definition, Awkward is not sexy, so it took some brainstorming to come up with an interesting high fashion concept. I had a fun idea that played on light and shadow that I was really excited about but when I told the team no one else was as jazzed as I was. I shelved the idea for another shoot and asked the team if they had any ideas. Coree Van Bebber, my amazing set designer, thought it would be fun to make a big chair and play with size ratios. I put the idea on the table and emails started filling up my inbox. Obviously we had hit on something!!! All the talk of size ratios, brought to mind Alice in Wonderland, and thus "Down the Rabbit Hole" was born. Ironically, the shot with the big chair got cut from the story. Go figure.
Image: We worked out different concepts that alluded to Alice in Wonderland:
Big Chair, Small girl
Little Door, Big girl
Lots of clocks - "You're late for a very important date"
Rabbit ears
A Madhatter Tea Party
Design: The fabulous designers over at Chiffon laid out the editorial.
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